The Meaning Behind Mother's Day And the Perfect Gift Guide to Celebrate Mum

Mother’s Day is that special day to let your Mum, Grandmother and all maternal figures in your life know how much they’re loved and appreciated. But let's be honest, finding the perfect Mother's Day gift can be a bit of a nightmare. Just when you think you've got weeks to sort something out, suddenly it's three days away and you're in a panic! So before you grab another box of chocolates or bunch of flowers that will wilt by Wednesday, let's talk about giving her something that she wants when you really don’t know how or what to get her.

This is where digital gift cards come into being, especially for last-minute gifting, as they're instant, thoughtful, and best of all, they let Mum pick exactly what she fancies. We've rounded up some great suggestions for eGift cards that will make her day special, but first, let's take a quick look at why we celebrate Mother's Day in the first place.

Why Do We Celebrate Mother's Day?

Mother's Day has its roots in early 20th century America, thanks to Anna Jarvis who campaigned to honour her mum's memory and celebrate maternal bonds. The tradition quickly spread worldwide, and here in Australia, we mark it on the second Sunday in May.

It's grown beyond its origins into a day when we say "thanks, Mum" for everything - the school runs, the endless laundry, the advice (wanted or not!) and the unconditional love that gets us through life's ups and downs. Simply put Mother’s Day is to recognise and show appreciation to every mother figure in our lives.

Why Are Digital Gift Cards Such A Great Gift?

We've all been there in our gift giving, dashing into the local petrol station on Sunday morning looking for that last minute bouquet and ending up with a slightly sad-looking bunch of flowers or racing into the supermarket for that unremarkable box of chocolates. This is one reason why digital gift cards offer so much more in easy gifting as you can order your mum’s favourite branded digital gift card from anywhere in Australia at any time on your mobile, tablet, laptop or desktop. They’re so simple to purchase plus with more benefits including …

• Last-minute lifesavers – Forgot it was Mother's Day until the day before? No worries! Digital gift cards arrive in seconds, not days.
• Mum gets what Mum wants – Instead of guessing (and possibly getting it wrong), let her choose something she'll genuinely love.
• No wasteful packaging – Better for the planet and no clutter for Mum to deal with later.
• Works for every type of mum – Whether she's outdoorsy, fashion-mad, wine connoisseur, beauty lover or a foodie, there's a gift card that's spot on for every taste, indulgence or hobby.
• Easy to gift anywhere in Australia – Even if mum is on the other side of Australia, it is simple to get a gift to her; pick her favourite eGift card and simply send immediately or schedule for the right date.

The Best Suggestions for eGift Cards for Mother's Day in 2025

Let's be real, the mum in your life probably doesn't need another scented candle or "World's Best Mum" mug. What she does need is to feel appreciated and to have the opportunity to choose something just for herself. A digital gift card might seem simple but it's actually one of the most thoughtful gifts you can give with a wide range of choice.

Plus, with the hundreds of personalisation options on eGift it, you can create a fabulous gifting experience and send your gift card with a heartfelt message that doesn't include the words "Sorry it's last minute!" Here’s a few suggestions as to the perfect present to make all mother figures in your lives smile on Mother’s Day.

HER eGift Card – For Mums Who Love Their Fashion

Is your mum always stylishly put together? The HER eGift Card lets her splurge at popular shops like ASOS, Cotton On and Forever New. Whether she's after a new outfit for summer or those boots she's been eyeing up for ages, she can treat herself to exactly what she wants.

Harris Farm eGift Card – For Mums Who Rule the Kitchen

If your mum gets excited about fresh produce and quality ingredients, she'll love a Harris Farm eGift Card. She can stock up on gorgeous organic veg, artisan cheeses, or those fancy oils that usually seem too pricey for the weekly shop.

Sasy n Savy eGift Card – For Mums Who Deserve Some Pampering

Every mum needs a bit of me-time, and a Sasy n Savy eGift Card delivers just that. This Australian skincare brand uses natural ingredients to create luxurious products that turn an ordinary shower into a spa-like retreat. Perfect for the mum who always puts everyone else first.

Michael Hill eGift Card – For Mums Who Sparkle

A little bit of sparkle goes a long way! With a Michael Hill eGift Card, Mum can pick out something special that catches her eye – whether it's a delicate necklace, a watch that doesn't have Peppa Pig on it, or a charm that reminds her of a special memory.

Endota Spa eGift Card – For Mums Who Need a Break

Let's face it – being a mum is exhausting! An Endota Spa eGift Card is basically permission to take some proper time out. Whether she fancies a back massage to sort out those "I've been carrying the mental load for years" knots or a facial that makes her feel human again, this gift says "you deserve a break!"

RESTAURANT eGift Card – For Mums Who Deserve a Night Off

Give the gift of "not having to cook for once" with a RESTAURANT eGift Card. This brilliant option lets Mum enjoy a proper meal that someone else has prepared, served, and – most importantly – will wash up after! Whether she fancies a cosy dinner with her partner, a long-overdue catch-up with friends, or taking the whole family out (yes, including you), this gift card says "put your feet up and let someone else handle dinner tonight.

MOTHER’S DAY eGift it Card – For Every Mum

Not sure which is her favourite brand or retailer, or which gift card would suit your mum best? Then the eGift it Mother's Day eGift Cardis your perfect backup plan. This flexible option can be swapped for any other digital gift card of the same value on the eGift it website, giving Mum ultimate freedom to choose exactly what she wants.

Make This Mother's Day Gifting Special

So this year make your gifting easy and give the gift of many choices this Mother's Day!

Browse our wide selection of instant digital gift cards now. Choose from the most popular brands and retail eGift cards all perfect for a present for mum and let her transform your thoughtful present into spa treatments, gourmet shopping, the latest fashion, a night out or whatever she's been secretly wishing for! Make this Mother's Day gift one to really remember.