e-gift it is changing the way you send gifts
The gift card industry in Australia is worth many billions of dollars, and it’s only getting larger every year. We can see this with the choice of EFTPOS instead of cash, email instead of postal mail, and music streaming instead of CD's, just to name a few. In line with these trends, we are also starting to see consumers purchase digital gift cards instead of physical gift cards.
Digital gift cards proving extremely popular through COVID-19
The way we shop has changed dramatically since most of Australia (and the world) was forced into some sort of lockdown. Confined to our homes for most hours of the day saw the amount of time we spent online increase to levels not seen before. With restrictions imposed on traditional bricks-and-mortar shopping, many retailers had to ensure their online presence was just as strong as their physical presence. A [recent report by We Are Social and Hootsuite found that in April 2020 alone, more than 200,000 Australians shopped online for the first time. In addition to this, online purchases were up 6.8% in April 2020. The Easter online sales proved even more popular than Cyber Monday in 2019.